Problem: Tobacco consumption is the single largest avoidable health risk in the European Union. Current solutions for control and reduction are ugly and taboo. Solution: Smokers will become more aware of their smoking habit. We have created Lumer. It’s a smart lighter that has an app that tracks the user’s smoking habit and recharges on the phone. The device syncs via Bluetooth and notifies users so they don’t lose their lighter again. Competitors: Quitbit is our only direct competitor and sells at $129. USP: $139. Investment Opportunity: Lumer is now raising €240.000 capital to fully complete the production line and have it ready to ship, to launch a premium version online and a low-end version on 7-Eleven USA stores for a pilot test.