Brands and agencies are increasingly using influencer marketing to promote their products and services.
In fact, according to Forbes, in the US, 75% of brands will use influencer marketing this 2017 and influencer marketing is expected to become a market worth between $5 and $10 Bn by 2020. Yet, brands and agencias are spending a lot of time to identify the right influencers to promote their brand and to measure the ROI of these campaigns.
